TikTok, once the new kid on the block, is now undeniably the most coveted social media platform for brands to engage with. The endless creative discovery is what makes TikTok so powerful and appealing to businesses who want to be discovered in a native, more organic way.
Stats to back your TikTok UGC ad strategy
- 84% of consumers have been convinced to buy a product or service by watching a branded video.
- 67% want a variety of different storytelling approaches from brands.
- 52% of internet audiences want brands to be authentic.
- 9 in 10 TikTok users discover new content that they enjoy while using the app.
- 5 in 10 TikTok users discover new products through in-app advertisements.
Spark Ads look almost the same as ‘regular’ content
TikTok’s Spark Ads are deliberately designed to look like TikToks – that’s what makes them so good. The username, profile pic, and music tracks are the same as a regular in-feed video. The caption still displays under the creator’s username, except for a small ‘Sponsored’ label above the music track and a Download button. The viewer can click on the button and be taken to your brand campaign landing page, which you create during the ad setup process.
Hit it big time with proper planning
Spark Ads need to be engaging so that they’ll appear authentic. When users thumb through the app the experience should be seamless with the Spark Ad having the same energy and vibe as all their other in-feed TikToks.
Here are 6 key attributes that top-performing Spark Ads have in common:
- Stories that carry positive undertones and are lighthearted.
- Entertaining and fun ways that demonstrate how a product is used.
- Catchy soundtracks that tell the story.
- Utilizing new trending effects, editing styles, or storylines.
- Concise and informative text overlays.
- Direct dialogue with the audience when demonstrating product features.
Flex your brand with freshly created content
The best strategy to scale your brand content and ensure authenticity is to tap into the creator economy. When you choose to work with creators, it’s incredibly important to find the right partner with the technology that can handle communication, campaign creatives, and payments with potentially thousands of creators all at once.
In comes Social Native. We are a technology-based creator marketplace that’s launched thousands of campaigns for thousands of leading global brands – Adidas, ASOS, Unilever, AirBnB, Sony, and L’Oréal to name a few.
Here are a few reasons why brands choose Social Native:
- We have cutting-edge technology that delivers an end-to-end solution. From the selection process of the most qualified creators around the world to the final creative deliverables – brands get authentic, customized content fast.
- We are an official global TikTok Marketing Partner that connects brands with creators to create content optimized to drive performance on TikTok. We’ll have insights into performance, and more.
- Access to best-in-class customer success teams who will help you achieve your social commerce goals faster.
