Q: Do you have any tips for creators in the health & fitness world looking to get paid partnerships?
Bryena: Tips I have for creators in general would be to capture what you are already doing. Then, apply it to your partnership goals. Do not accept random brands that you have to force content. Instead, reach out to brands you already support. Even if they aren’t ready to partner with you YET, tag them in authentic content and keep it up. You might become a reliable and familiar name to them in the future or end up finding another similar brand you can branch off to.
Hanan: Relationships and networking are very important. Starting with getting to know fellow content creators in your niche really helps. When I started out I had a lot of help from other health creators that helped me. Connecting with Social Media companies like Social Native is also a valuable asset. It all starts with building a solid platform with quality content that’ll eventually lead to getting paid content.
Q: What attracted you to Social Native’s platform, and what was your favorite campaign?
Bryena: What attracted me to Social Native’s platform is the ease, it is convenient to use. The campaigns are straightforward, the guidelines are clear. The brands are ones I have heard of and genuinely like, and the pay is fair. My favorite campaign that I have worked on with Social Native so far is Fireball Whiskey. The product is actually one of my favorites! I felt that the content was authentic and represented myself naturally and presented the brand well also. I love when it comes naturally and doesn’t feel forced.
Hanan: Social Native was the first company that offered me a brand deal when my channel was very new. I love how they work with big companies, and they also welcome diversity onto their platform. My favorite campaign I worked on with Social Native was the Sara Lee Delightful bread campaign. Delightful bread was a big part of my weight loss journey. At the time I was using it on a daily basis.
Q: Has there been a moment in your career when you felt you made an impact?
Bryena: There isn’t one particular moment when I feel like I have made a significant difference. However when people come to me for advice about living a healthier lifestyle it definitely feels good. When people tell me my workouts inspire them or they ask me for workout ideas, modifications for their needs, or how to meet their goals it makes me feel valued and helpful!
Hanan: The best feeling in the world is when I get messages from my supporters telling me that I inspired them to restart or begin their health journey. Having a positive impact and empowering people to implement fitness/nutrition for the betterment of their health really inspires me to keep putting content out.
Q: What’s one piece of advice you would give to someone looking to get healthier in the New Year?
Bryena: A piece of advice I would give to someone looking to get healthier in the New Year is to set small, reasonable goals. Too often people set high goals and burn out. Attainable goals that you can stay consistent with will have more success in the long run. Health isn’t a temporary thing, you have to make lifestyle changes and those will be unique to each person.
Hanan: Commiting to a goal for 365 days at the beginning of the year can be very overwhelming and exhausting. Given the fact changing your lifestyle is already mentally challenging, it’s important to just take things in blocks of time. Set an overall goal for your year but focus on small monthly goals that’ll lead up to that. Small goals help us reflect and build to create something bigger.