Luis Carranza, Vice President of Global Revenue at Social Native delivered a workshop to a full-house at Social Media Week North America hosted in NYC. In the session, Luis goes in-depth with four tactics to convert social views to sales in a TikTok era.

In an era where short-form is dominating social media platforms and the internet overall, brands are looking to adapt their strategies to include short-form video- which is not a small feat.

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